John LaRoche

For me, design is everything, and delivering unforgettable, unexpected experiences is the heartbeat of my work. There’s nothing better than making people happy. For every event I design, I give each detail consideration, time, and thought—everything is deliberate and with meaning, regardless if it’s for a 10-person dinner or a thousand-seat gala.

The aesthetics and movement of a space are so intriguing and important to me that I seek out only the best in the industry to help facilitate my vision for any event or wedding.

I utilize drapery, linens, chairs, lighting, and furniture—some of which I design and create from my own inspiration, for a true couture design.

I believe that design in our lives should be measured and calculated to perfectly suit the individual. Producing an event or wedding is certainly no different. Creating a custom design is only part of the job. I listen carefully to the client’s story to extract the details that will inform the kind of event they’re seeking. Listening and observing with an honest frame of mind affords me the ability to create those special moments and experiences that exceed expectation.

Palm Beach is where it all started for me, where my love for flowers and sophisticated design blossomed. I designed for an elite clientele and provided one-on-one experiences with high style and sophistication. I was pushed and inspired to deliver the very best, with no design detail left to chance. My work would be in a different place were it not for my time there.

who we are

John LaRoche, Creative Director and Owner of blueGuava Design Group, is a visionary artist bringing couture floral & event design to an exclusive global clientele. John’s work is trend setting, textural, edgy and environmentally conscious. With a natural nod toward romantic glam. John executes exclusive private and corporate events for progressive, high end customers including prominent individuals, celebrity wedding planners, national politicians and five-star hotels including Preston Bailey, David Tutera, Nancy Pelosi, The Liberty Hotel, Fairmont Copley Hotel, Mandarin Oriental Hotels, Ritz Carlton Hotels and more. As well as the everyday bride & groom, local small and large corporations, caterers and planners of both weddings and events and non-profits.John & bluGuava call Boston’s South End neighborhood home.